MYT - Mallora Yacht Technologies
/ logo design / identity design /
MYT is a spanish company specialized in the design and installation of custom and innovative onboard systems for cruising and racing superyachts, headquartered in Palma de Mallorca, one of the Mediterranean’s most important nautical hubs.
The identity takes ideas from one of the typical graphic elements related to boating: the nautical flags. The three capital letters have been represented as if they were three flags, using blue and gray as colors referring to the sea and construction. Starting from these modules, patterns and icons have been designed to enrich the necessary deliverables.
Designed in collaboration with TODO.
Project team: Andrea Clemente, Giorgio Olivero and Vanessa Poli.