/ editorial identity /
In 2019 Codice Edizioni decided to renew the graphic system of its editorial production, made of scientific and fiction titles. The publisher's request was to rethink both inner pages and covers. The redesign aim was to obtain uniformity and recognizability through a simple and flexible layout. One of the brief specifications was to make cover images as clear as possibile.
Cover layout is based on a grid that recalls the square shape of Codice’s logo, a strongly identifying element (not redesigned). Images have a great visibility thanks to the absence of frames or graphic elements that could hide them. Particular attention is given to colour selection, as hues are vivid as possible, both in images and texts. There are several possible positions on the grid for logo and texts, but a diagonal alignment is constant.
All books have in common layouts and composition rules, but differ in the iconographic choices on covers: photographs, historical images and minimal graphics are used for the science titles; illustrations, all designed by Davide Bonazzi, appear on fiction covers. From a typographical point of view, opposite choices have been made for the two categories: a sans serif for the scientific titles, a serif with high contrast and contemporary details for fiction.
All cover images continue on the spine of the volume, in order to have colorful and variable spines, all recognizable for a new identity element: the "c", extrapolated from Codice logo and positioned at the bottom. The result of the redesign is cohesive and recognizable, but at the same time dynamic and mixed.
