/ pattern design /
The love for vintage illustrations and patterns brought me to these compositions, all derived from a single animal illustration taken from an old-time archive.
/ ideation / art direction / identity design / type design /
Lettering da is a look into the city and the words she says. Signs, inscriptions and street plaques guide us silently along the streets, but with a wealth of unexpected shapes and colors, which needs time to be appreciated. The project collects letters and numbers from public streets, in a photo album with historical and artistic relevance. But the project does not stop there, offering a formal and structural review of some letterings, redesigned and compared to similar typefaces.
The project is adaptable to any city: the logo provides a variable typographic element, to be identified with the treated city’s initial. The first development was Lettering da Torino, born in 2012 and still active on Facebook and Instagram. The aim is to lay the ground so to design complete alphabets derived from urban letterings. We're passionately working on this!
TORINO curator: Silvia Virgillo - facebook | instagram
MILANO curators: Eleonora Petrolati, Giorgia Nardulli - facebook
MATERA curator: Francesco Paternoster - facebook | instagram
GENOVA curator: Letizia Macaluso - facebook
VENEZIA curator: Laura Tonicello - facebook
ROMA curator: Antonello Ciavarella - facebook
FAENZA curator: Beatrice Bassi - facebook
JESI curators: Valentina Alga Casali, Marco Goran Romano - facebook | instagram