/ brand identity / window display design / copywriting /
In 2020 Gaudenti – pastry shop and coffee bar in Torino – decides to renew its identity, starting from Corso Vittorio Emanuele shop. The renewal involves not only logo, typography and colours, but also messages and tone of voice, in accordance with the objective to change the way Gaudenti has talked to its customers so far.
The colour palette is lively and designed to dialogue both with blue-green, coming from the previous identity, and warm tones of new wooden furnishings. Geometric shapes and mixed typefaces are used to communicate Gaudenti’s services with an informal and playful tone; promotional packagings and customized dishes on shelves invite guests to have a good time enjoying Gaudenti delicacies.
