MRSN contest

February 23, 2016

/ identity design /

The identity has been designed for MRSN contest (organized in 2015 by Museo Regionale di Scienze Naturali, Torino) to accompany the architectural proposal of Studio Architetti Deabate. The project involves the reuse of historical spaces inside the museum, through a transparent polyhedron in one of the courtyards, from which visitors can easily access to the different areas.

The five triangles ideally represent the five museum sections: botany, entomology, mineralogy, paleontology and zoology.
A different colour has been selected for each collection, so to have a diversified and bright palette. As a further element of recognition, the sections are depicted through images and illustrations, to be used on deliverables.

The logo is suitable for dynamic applications, allowing to identify the thematic itineraries through video animations, suggesting the way to achieve the dedicated area.

R E L A T E D

Iconic Designs

Lisio: un progetto di educazione all'aria aperta

Futuro Prossimo

Una Sola Terra festival

Satis-fashion

December 09, 2015

/ identity design /

Satis-fashion is an event inside MaxMara stores: 5 questions, 5 clothing brands, 5 colours. MaxMara presents the opportunity for its customers to do a short test, figuring out which brand best suits to their personality.
The five questions are proposed inside the store through an iPad app, introduced by the shop assistants. Trend setter, Utility chic, Easy elegance, Eclectic femininity and Minimal are the five brands, each one with a dedicated colour, revealed at the end of the test and recalled on the clothes’ tags.
The whole graphic identity, print and digital, is based on a pattern with five black lines, representative of the five clothing brands.

Creative agency: 515 Creative Shop

R E L A T E D

Iconic Designs

Lisio: un progetto di educazione all'aria aperta

Futuro Prossimo

Una Sola Terra festival

The KitchenAid story

November 16, 2015

/ art direction / visual design /

KitchenAid is one of the leading brands for small and major household appliances, born almost a century ago in the United States. The video is about the history of the company; in the gallery some of the graphic solutions proposed for the video are presented, starting from the KitchenAid beginnings to the new collections. Archive images and vintage typography have been used to remark the key moments of the company evolution.

Creative agency: 515 Creative Shop

The KitchanAid story in its final and published version.

R E L A T E D

L’etiquette a Tavola

Lisio: un progetto di educazione all'aria aperta

Futuro Prossimo

Una Sola Terra festival

Neogotico Tricolore

November 07, 2015

/ editorial design / book layout /

Neogotico Tricolore, Letteratura e altro deals with the italian neogothic literature history and evolution. It presents ten academical texts about the theme, and some illustrations, collected in three different sections.
Red, black and gold are the three main colors used, while green, red and white – italian flag colors – appear in endpapers. Capital letters and full color pages are the distinctive elements of this editorial project, that references to antique books in binding and layout. The book has been designed for the cultural project Il cuNeo gotico, promoted by Fondazione Cassa di Risparmio di Cuneo and curated by Enzo Biffi Gentili with Giorgio Barberi Squarotti, Valter Boggione and Barbara Zandrino.

R E L A T E D

Sogni lucidi

Michele Pellegrino - Una parabola fotografica

TIPIdeVOTI

Artieri Fantastici

Sunshine in November - C2C

October 28, 2015

/ visual design /

Sunshine in November is a documentary written and directed by Carlotta Petracci. It is about Club To Club festival in Torino, told by those who have witnessed it from the beginning, through their memories and projects.
Opening titles, subtitles and background graphics have been designed to guide this story, through a graphic project that refers to nightclubbing lights, that characterize the electronic music stage.

Written and directed by Carlotta Petracci

Watch the complete video on Vimeo

A White production
Written and directed by Carlotta Petracci
Photography: Corrado Marchigiano
Editing and post-production: Carlotta Petracci and Corrado Marchigiano
Graphic design: Silvia Virgillo
Sound editing: Alessandro Vendrame
English translation: Michelle Nebiolo

R E L A T E D

L’etiquette a Tavola

Lisio: un progetto di educazione all'aria aperta

Futuro Prossimo

Una Sola Terra festival

Kel12 magazine

September 30, 2015

/ magazine layout /

The magazine, property of the tour operator Kel12, has been launched in this redesigned version in September 2015, in order to offer travel reviews and articles about foreign cultures to its customers.

Editor in chief: Stefano Ampollini
Managing editor: Marilena Roncarà
Art director and photo editor: Carlotta Petracci
Editorial designer: Silvia Virgillo
Graphic designer: Anna Tortora
Publisher: Contemporanea srl

R E L A T E D

SRM: 20 anni, 20 parole

Facciamo strada al futuro

carlottapetracci.com

GQ Italia - stage

carlottapetracci.com

July 06, 2015

/ digital identity / web design /

Digital, random, extreme. It's the web identity designed for Carlotta Petracci, italian digital catalyst.
Website coded by Ferdinando Cambiale

R E L A T E D

Iconic Designs

L’etiquette a Tavola

Lisio: un progetto di educazione all'aria aperta

Futuro Prossimo

GQ Italia - stage

July 27, 2010

/ editorial design /

In the last months I had a wonderful experience at GQ Italia, dealing with the redesign of some magazine's sections and with numerous articles. With the help of Aldo, Barbara, Dafne, Mattia and Stefania I learned the fundamental skills of editorial design.

Art director: Aldo Buscalferri
Editor in chief: Michele Lupi

*Gcult* was the name of the magazine's last section, containing articles about exhibitions, books and cultural events. The request was to make it more appealing, through the design of a header to be included all along the section.

*Fly and eat* and *Carbonara a chi?* were two specific columns: the first recommended a place of refreshment overseas, reachable just by air travel, while the second proposed classic food reinterpreted in an unusual way.
The request was to design two pictograms for these two columns: in the first a dish became a globe with a plane flying around it, while in the second an exclamation point indicated the presence of something unusual to watch.

Inside *Scanner* section some reviews on music, movies and books were presented, with judgments on their quality. To make these opinions more clear, there was the need for a graphic system to indicate immediately the positivity, or not, of the judgment. The request was therefore to design icons that could absolve the task with ease. Different iconic systems were presented, from the most common as the stars, to the more complex such as crowns or scores, represented by hand's fingers. The latter in particular could adapt well to the reviews, but the design was too complex to be used in very small size. So, at the end, smileys were selected, with three different levels of judgment.

R E L A T E D

Italian Folklore

Writing With the Seasons

Il romanzo di Odisseo

Wicked Roots

A Year of Ikigai