Takt is an innovative company producing the best marble together with a tailor-made design, spanning from classical to modern. The identity focuses on the concept expressed by the name itself: the touch. The symbol represents two surfaces in contact, metaphor both of the process that gives life to the material, and of the contact with the surface texture.
Creative agency: 515 Creative Shop
The two shapes can overlap in a variable way to customize visuals.
Pizza. Una grande tradizione italiana is a book that tells the story of a great Italian success that has conquered the world. Tips to choose the basic ingredients and to combine them in order to get the perfect alchemy are presented together with 16 illustrated stories of local pizzerias and their best recipes, and above 386 addresses to eat a good pizza through Italy.
Book published by Slow Food Editore and curated by Antonio Puzzi.
'Volti, forni e ricette' photos by Davide Gallizio.
The three-year project Il cuNeo Gotico was created to claim a little known architectural supremacy in Cuneo: the presence of relevant neo-gothic and neo-medieval monuments. Artieri Fantastici is an exhibition dedicated to applied arts related to Cuneo, and with the Compagnons du Tour de France as representatives of a venerable and esoteric craftmanship tradition.
Exhibition curated by Enzo Biffi Gentili (MIAAO, Torino) and sponsored by Fondazione CRC.
Medieval gargoyles and a deep blue for Artieri fantastici, with its collection of artifacts, artistic objects and illustrations, with the manufacture as common theme.
The three exhibit sections (Hommage au Compagnonnage, Sette cappelle per sette sorelle and Quattro fantastici artieri del tratto) have been designed so to be easily recognized, thanks to colours and backgrounds used in the graphic panels.
Exhibition graphic system designed in collaboration with Francesca Infantino.
The 2016 edition of Viaggio attraverso la ceramica di Vietri sul Mare is named Bigiù. It is an exhibition dedicated to italian and european ceramic jewellery, curated by Seminario Superiore di Arti Applicate and MIAAO (Torino).
Here is the catalogue, collecting some jewels presented at the exhibition, which opened on June 4 at Vietri sul Mare. The main typeface is Turquoise (Resistenza.es), with its brushy nature-inspired ligatures and ornaments.
After 10 years since the first release, Buono, pulito e giusto, book that has deeply marked Slow Food history and reinvented the contemporary gastronomy, has been updated and published with a new cover and layout.
Three adjectives, three circles, three colours.
The identity has been designed for MRSN contest (organized in 2015 by Museo Regionale di Scienze Naturali, Torino) to accompany the architectural proposal of Studio Architetti Deabate. The project involves the reuse of historical spaces inside the museum, through a transparent polyhedron in one of the courtyards, from which visitors can easily access to the different areas.
On the right: the architectural project by Studio Architetti Deabate.
The five triangles ideally represent the five museum sections: botany, entomology, mineralogy, paleontology and zoology.
A different colour has been selected for each collection, so to have a diversified and bright palette. As a further element of recognition, the sections are depicted through images and illustrations, to be used on deliverables.
The logo is suitable for dynamic applications, allowing to identify the thematic itineraries through video animations, suggesting the way to achieve the dedicated area.
Satis-fashion is an event inside MaxMara stores: 5 questions, 5 clothing brands, 5 colours. MaxMara presents the opportunity for its customers to do a short test, figuring out which brand best suits to their personality.
The five questions are proposed inside the store through an iPad app, introduced by the shop assistants. Trend setter, Utility chic, Easy elegance, Eclectic femininity and Minimal are the five brands, each one with a dedicated colour, revealed at the end of the test and recalled on the clothes’ tags.
The whole graphic identity, print and digital, is based on a pattern with five black lines, representative of the five clothing brands.
Creative agency: 515 Creative Shop
KitchenAid is one of the leading brands for small and major household appliances, born almost a century ago in the United States. The video is about the history of the company; in the gallery some of the graphic solutions proposed for the video are presented, starting from the KitchenAid beginnings to the new collections. Archive images and vintage typography have been used to remark the key moments of the company evolution.
Creative agency: 515 Creative Shop
The KitchanAid story in its final and published version.
Neogotico Tricolore, Letteratura e altro deals with the italian neogothic literature history and evolution. It presents ten academical texts about the theme, and some illustrations, collected in three different sections.
Red, black and gold are the three main colors used, while green, red and white – italian flag colors – appear in endpapers. Capital letters and full color pages are the distinctive elements of this editorial project, that references to antique books in binding and layout. The book has been designed for the cultural project Il cuNeo gotico, promoted by Fondazione Cassa di Risparmio di Cuneo and curated by Enzo Biffi Gentili with Giorgio Barberi Squarotti, Valter Boggione and Barbara Zandrino.
Sunshine in November is a documentary written and directed by Carlotta Petracci. It is about Club To Club festival in Torino, told by those who have witnessed it from the beginning, through their memories and projects.
Opening titles, subtitles and background graphics have been designed to guide this story, through a graphic project that refers to nightclubbing lights, that characterize the electronic music stage.
Written and directed by Carlotta Petracci
Watch the complete video on Vimeo
A White production
Written and directed by Carlotta Petracci
Photography: Corrado Marchigiano
Editing and post-production: Carlotta Petracci and Corrado Marchigiano
Graphic design: Silvia Virgillo
Sound editing: Alessandro Vendrame
English translation: Michelle Nebiolo
